OUR STORY
our story
Oreke of London: Where Beauty Meets Ancient Wisdom
The name Oreke is deeply rooted in the Yoruba language, where it translates to “beauty.” This term embodies not only outward appearance but also a holistic approach to well-being, a concept that has been cherished for millennia. The Yoruba civilization, which dates back to at least 1000 BCE, has long celebrated the nourishing power of nature. Over the centuries, the Yoruba people have used plant oils and botanicals for skincare, passed down through generations as part of their deep connection to the earth.
Ancient plant oils like shea butter, baobab oil, and frankincense were central to Yoruba beauty rituals. These oils were revered for their ability to hydrate, protect, and heal the skin, creating a natural harmony between the body and nature. Frankincense, in particular, was valued for its soothing and anti-aging properties, making it a treasured ingredient for maintaining youthful, radiant skin. For centuries, these ingredients were used in daily life, long before modern science recognized their remarkable benefits.
our story
Oreke of London: Where Beauty Meets Ancient Wisdom
At Oreke of London, our commitment to holistic beauty is inspired by the legacy of my great-great-great-grandmother, Matilda. She was a pioneering woman with an independent spirit, running her own cottage industry, crafting natural beauty remedies from the plants and herbs that grew in her garden. Her wisdom, resourcefulness, and dedication to sustainable living have shaped the ethos of Oreke. Just as she embraced nature’s purest gifts for skincare, we continue that tradition today, with a focus on organic, sustainable products that nurture both the skin and the soul.
Every product we offer is designed to provide mindful, sustainable skincare, perfect for sensitive skin, while connecting you to the timeless beauty practices of the Yoruba people and the entrepreneurial spirit of our ancestors.
By choosing Oreke, you’re not just embracing a skincare routine—you’re becoming part of a legacy that spans thousands of years. You’re celebrating beauty, inside and out, with the power of nature’s purest gifts, while caring for both your skin and the planet.